We are delighted to welcome General Mills to Johnson Brothers and Primeline Group!

Together, we are honoured to bring some of Ireland’s favourite brands to even more customers across the country.

We look forward to driving continued growth for General Mills and delivering much-loved brands; Old El Paso, Nature Valley, Häagen-Dazs, Betty Crocker, Fibre One, and Green Giant to retailers nationwide.

This partnership reflects our commitment to working with the best brands in the business and ensuring that Irish consumers can enjoy the trusted brands they cherish.

Welcome onboard! We’re excited to achieve great things together.